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Meta keyword tags are where webmasters should place their
Within the SEO An Hour A Day book they recommend which strategy within their holistic approach section?
Google PageRank is a measurement of a page’s worth based on the quantity and quality of both incoming and outgoing links
Which is not mentioned as one of the most important organic search engine ranking factors within “Search Engine Optimization: An Hour a Day”
Within “Search Engine Optimization: An Hour a Day” the authors recommend that you move as quickly as possible to fill content voids on your website and don’t get bogged down or waste time in building tracking spreadsheets or other organizational documents.
What are link farms?
True of False: A robot or spider is software that gathers information about your site and brings it back to be analyzed by a powerful central “engine.”
Which of the following are recommendations for proper site structure to aid your SEO efforts?
Your robots.txt file should be saved in the _____ of your website
“Long Tail” optimization is more effective because it
Paying for blogs to reivew your website or post an article on it is:
An XML Sitemap is:
A 301 redirect tells the search engines that
Anchor text is
What advantages do non-profits have in the SEO?
According to the Ultimate Guide for Adwords a great op-in page includes
To setup Google Adwords Conversion Tracking you must:
True or False: Focus on optimizing your Adwords copy but not your URL as the URL is almost never noticed by web surfers and cannot impact the CTR of your advertisement
According to the Ultimate Adwords Guide how can you test a new product idea using Google Adwords?
The Wright Brothers testing method teaches us that:
According to the Ultimate Adwords Guide which is not a recommended method of putting personality and pizzazz into your email marketing?
True or false: By building up your personal brand and personality within your niche business it will be easier for new competitors to compete against you
Email marketing can be great when combined with pay per click promotions because
What is a Unique Selling Proposition?
A Quality Score is Google’s judgement of:
True or false: Sometimes you may want to optimize a campaign for something other than maximum CTR
If one advertisement gets a .1% CTR and another gets 1.2% CTR this second ad gets _____ times as many clicks.
To use Phrase Matches in your Google Adwords campaign use what symbol around your keywords?
True or false: The Google Wonderwheel helps you identify competitors who are bidding on the same keywords that you are.
What is Whole Brain Appeal?
If you position a product as being scarce it will most likely
According to Joseph Sugarman why is it important to use familiar words within your copywriting?
It is much easier to solve a ____ than a _____.
True or False: After reading Joseph Sugarman’s book and practices a few sales letters you should be able to crank out a great piece of copy that does not need to be revised within a single sitting.
True or False: When writing copy having your audience agree with what you are saying along the way is not important as long as your headline, offer and guaruntee are strong.
Writing copy so it is so intregiuing and incredible that you can’t help but read more is what Joseph Sugarman refers to as the _____
As a general rule the higher the ____ the longer the ____ needs to be.
Which does Joseph Sugarman believe is more powerful to employ in your copy?
According to Joseph Sugarman what is the sole purpose of the first sentence of a sales page?